4 common packaging mistakes to avoid

4 common packaging mistakes to avoid

Packaging is integral to any product-based business or industry, serving as both a protective shield and a marketing tool. A lot goes into making functional, reasonable packaging in terms of expenses, protecting the product, and being highly aesthetic and memorable. Many times, minor mistakes in packaging can end up costing a lot. These mistakes waste resources, may render the product useless, and may lead to business losses.

Mistakes to avoid while packaging
Avoid these seven common packaging mistakes to ensure that the last lap of the product life cycle is seamless:

1. Adding too many callouts
Callouts are texts or notes that may include important product information, promotional messages, or usage instructions. Adding a laundry list of features to the packaging may overwhelm the customer and dilute the impact of key selling points. It’s best to stick to up to three relevant callouts that resonate with customers and let the product do the talking.

2. Adding misleading labels
One can personalize boxes and pouches in many ways, but it’s important to let the packaging represent the brand and product well. Misleading labels can damage consumer trust and brand credibility, which requires much time and effort to rebuild. One should thoroughly check product labels and manuals. Ensure that they’re transparent and inform customers about the potential risks or allergies involved with the product.

3. Not leveraging eco-friendly packaging
Sustainable or eco-friendly products and packaging have garnered significant appeal in recent times. Many customers study the brand’s eco-conscious efforts and prefer to purchase from environmentally responsible companies. Brands can leverage that and go for packaging that is organic, biodegradable, or made from recyclable materials. Conversely, a brand that promises eco-friendly products but sends them across in heavily non-recyclable or excessively packaged boxes may risk upsetting customers.

4. Overpackaging
One should aim to make the unpacking experience pleasant for the customers. However, if it is heavily packaged with materials like excessive plastic or bulky cardboard, it can often frustrate them. Excessive packaging can not only be frustrating for customers but also add costs to transport and storage, serving no real purpose. So, it’s best to ease the process with products like resealable zip locks or minimalist designs and conduct customer surveys regarding one’s packaging to gather feedback and improve.

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4 printing mistakes and ways to avoid them

When it comes to printing, some mistakes can prove more costly than others. It is important to learn to recognize mistakes early and correct them so that you can get the best quality prints. From leaving the right margins to choosing the correct print quality, being aware of minor details can help. Here are four common printing mistakes and ways to avoid them, so you get a quality print each time. Not creating bleeding space Even though machines have become far more precise in cutting artwork to its intended size, you may still find 1-2 mm of inconsistency. Not adding bleeding space will result in a thin white border around your artwork. To rectify this, create a bleed or extra space of 5 mm around your image, so even if the paper moves, there won’t be any white space on the print. Printing in RGB If you’re wondering why your print doesn't match the colors on the screen, it may be because you are printing in RGB color mode. Artworks and documents set in RGB are meant for digital viewing, whereas those set in CMYK are meant for print. To avoid this error, ensure that the color mode of your design is set to CMYK. Typos and errors Grammar, spelling mistakes, missing fonts, and smaller font sizes can hurt your print’s appearance. Documents with these errors can appear unprofessional or even illegible. To avoid this, set the smallest font size of the document to at least 6 pt. You can rasterize or convert your text to a Smart Object, if you are using Photoshop, or to outlines, if you are using Illustrator. Proofread your document several times. You can even ask a friend to do it for you, or use an online spell check program to avoid any spelling mistakes and grammatical errors. High ink coverage Images that require too much ink to print can cause the paper to bruise or wrinkle since the paper’s ink absorption capacity is limited. Avoid this mistake by using a preflight tool to check the ink coverage of your artwork. This tool checks which images require too much ink to print, so they can be edited accordingly. You can also opt for preflight tools that are specially designed for lowering the ink coverage of an image. It's important to remember that there is always space to make edits while printing. Double check your work before printing or sending them to a printing shop to get the best quality prints each time.

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11 types of industrial mixers and their uses

Almost every industry uses mixers to grind materials and achieve homogeneous mixtures or product consistency. Usually, these mixers are categorized based on what material they mix (such as solids, liquids, or gasses), the type of force they employ (rotation, pressure, or gravity), and their core functions. Mixers and mixing equipment are vital components of many manufacturing processes. Here are the eleven most popular types of mixers and their core uses. Liquefier A liquefier mixer brings solid and semi-solid ingredients to a liquid consistency. It is mainly used in the food industry for making sauces, ice cream, candies, dressings, and other food products. The mixer helps liquify flours, starches, emulsifiers, frozen products, etc. A liquefier is used when the products must be made in large quantities. It takes minutes to transform the matter, which is why it is so popular. Disperser A disperser is another industrial food mixer that helps break down powdered solids like flour and give it a lump-free batter-like or liquid consistency. Homogenizer This is another popular industrial food-mixing equipment. A homogenizer uses high-pressure mechanical force to push mixtures through a tight space and create a fine consistency. However, the machine is not built to mix highly coarse components. Food ingredients sometimes separate after being mixed, but a homogenizer binds these ingredients tightly to avoid separation at any cost. Industries may use this equipment to homogenize milk. High-intensity mixer A high-intensity industrial food mixer is more like a jack-of-all-trades. It can blend solids into smaller bits, knead dough, grind powders finely, and even delicately mix foamy ingredients. Since it has adjustable speeds, the machine provides total control while blending. Clamp-on mixer It is a type of portable mixer equipment one can attach to a container and blend the ingredients in it. A clamp-on mixer eliminates the need to transfer food items to any designated mixer station. One can use them for various industrial-grade mixing needs. Top-entry mixer These are also food mixers used in large-scale industrial operations. Top-entry mixers are highly customizable and can be placed in a tank or a chamber to mix food items. They also accommodate different mixing needs, from emulsifying and blending to dissolving ingredients. Side-entry mixer As the name suggests, these mixers are installed on the side of a container. They are used to blend ingredients without letting air into the mixture and risk agitating it. Side-entry mixers are mainly for liquids like oils. Paddle mixers These machines introduce air into the mixture and boost particle movement with gentle mixing. They are used for mixing different mineral powders or even chemical additives. Paddle mixers can also help create semi-solid food items like salsa or salad dressings. Tumbler mixer This mixer comes in different shapes and sizes, like double-cone, slant, or v-shaped, and is usually used to mix liquids. Drum mixers These versatile mixers have large tanks or drums that can accommodate various ingredients. They are commonly used to make products like slurries and cement. Ribbon mixers Ribbon mixers are mainly used for fragile ingredients in food or animal nutrition industries, like dry food powders, dry juice mixes, and protein powders. They can also make fertilizers, insecticides, resins, or polymers.

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