5 common packaging mistakes to avoid

5 common packaging mistakes to avoid

Product packaging is usually the first point of brand interaction with its customers. A product may look good and have high functionality, but customers may not like it unless the packaging is appealing. Apart from aesthetics of the packaging, how sturdy and secure it is in protecting the product from damage is also important. Understanding these factors and knowing some common packaging mistakes to avoid is crucial for a product’s success and the brand’s value.

Adding features that are irrelevant to the product
Customers are used to a certain kind of packaging for products they have been using for a long time. For instance, jams have always been packaged in glass jars or bottles. These are convenient and keep the product fresh for a long time. But if a brand starts putting jam in wholly different packaging, the customer will find it inconvenient to figure out how to use or open it. They will be put off by the entire product. So, never use packaging that has features that are not relevant to the product.

Using the wrong kind of packaging material
Many brands often make the mistake of choosing a packaging that is widely popular. However, it is possible that the material used in this packaging is not suitable for the brand’s product. The material may be too flimsy or too thick, which may end up leading to spoilage or damage. To avoid this situation, it is crucial to conduct extensive research about the different packaging materials available. Moreover, a brand must do a lot of testing and trial based on the contents of the product as well as the amount of protection needed to keep it secure. This will help figure out which kind of packaging material will work best.

Not paying attention to the packaging quality
Another common packaging mistake brands commit is using the most affordable option. The idea behind this is to keep the production margins as low as possible. It is assumed that this will increase the profits. However, using low-quality packaging material can turn out to be a highly costly mistake in the long run. The packaging may get damaged during transit, which will damage the product as well. This can result in financial losses as well as customer dissatisfaction.

Overpacking or using too little packaging
Customers will never hesitate to switch to another brand if they receive a damaged product repeatedly. This usually happens when a brand uses too much or too little packaging material. For example, there is a product made of glass. Here, if the brand uses multiple filler packaging materials such as bubble wrap, styrofoam, air bags, and paper, ‍all of these will put a lot of pressure on the product, causing the glass to crack. But if less packaging is used for cushioning the glass, it will definitely break in transit. So, always make sure to use the right amount of packaging that will cause no damage to the product inside.

Putting incorrect labels
Something as small as a typo on a packaging label can put customers off. While typos can sometimes occur, major labeling mistakes such as incorrect allergy warnings or wrong nutritional information can instantly harm the brand image. So, always ensure the labels are proofread before the products go on the shelves. Otherwise, the product might be recalled, or customers’ health may be at risk because of misleading or incorrect labeling.

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4 printing mistakes and ways to avoid them

When it comes to printing, some mistakes can prove more costly than others. It is important to learn to recognize mistakes early and correct them so that you can get the best quality prints. From leaving the right margins to choosing the correct print quality, being aware of minor details can help. Here are four common printing mistakes and ways to avoid them, so you get a quality print each time. Not creating bleeding space Even though machines have become far more precise in cutting artwork to its intended size, you may still find 1-2 mm of inconsistency. Not adding bleeding space will result in a thin white border around your artwork. To rectify this, create a bleed or extra space of 5 mm around your image, so even if the paper moves, there won’t be any white space on the print. Printing in RGB If you’re wondering why your print doesn't match the colors on the screen, it may be because you are printing in RGB color mode. Artworks and documents set in RGB are meant for digital viewing, whereas those set in CMYK are meant for print. To avoid this error, ensure that the color mode of your design is set to CMYK. Typos and errors Grammar, spelling mistakes, missing fonts, and smaller font sizes can hurt your print’s appearance. Documents with these errors can appear unprofessional or even illegible. To avoid this, set the smallest font size of the document to at least 6 pt. You can rasterize or convert your text to a Smart Object, if you are using Photoshop, or to outlines, if you are using Illustrator. Proofread your document several times. You can even ask a friend to do it for you, or use an online spell check program to avoid any spelling mistakes and grammatical errors. High ink coverage Images that require too much ink to print can cause the paper to bruise or wrinkle since the paper’s ink absorption capacity is limited. Avoid this mistake by using a preflight tool to check the ink coverage of your artwork. This tool checks which images require too much ink to print, so they can be edited accordingly. You can also opt for preflight tools that are specially designed for lowering the ink coverage of an image. It's important to remember that there is always space to make edits while printing. Double check your work before printing or sending them to a printing shop to get the best quality prints each time.

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Key things to know about freight factoring

Freight factoring is one of the most beneficial services for the trucking industry. It helps trucking companies get their payments from their brokers much faster. Doing so ensures they work smoothly without worrying about their outstanding payments. Freight factoring is a critical concept people must understand if they are in the trucking sector. What follows are a few details about freight factoring, like what it is and how it works. What is freight factoring? Freight factoring is a convenient system for trucking businesses. It lets them give their invoices to factoring companies and immediately receive the payment. Without a factoring company, a trucking business would have to wait months or weeks wondering when their clients or customers will send their outstanding payments.  A factoring company overcomes this problem. It instantly pays the trucking business once it hands over the invoice to them. Of course, they also charge a small fee for this service. How does freight factoring work? Here are a few details about freight factoring to better understand how the whole process works: First, a trucking business approaches a factoring company for its services. Based on their requirements and business specifics, the factoring company designs a contract for the trucking firm. After approving the contract, the trucking business notifies its brokers or customers about the factoring. Next, the trucking firm carries out its business as usual - by booking a load and signing a bill of lading during both pickup and delivery. Once they deliver the load, the driver receives the signed invoice for the delivery. The trucking company now gives the bill of lading, a copy of the invoice, and other required paperwork to the factoring company. The factoring company pays the trucking business for the delivery. It also receives a small fee from them for the service. The trucking business usually receives payment from the factoring company within 24 hours of submitting the invoice. On the other hand, the factoring company waits 30 to 90 days for the broker to send their payment for receiving the load. Types of freight factoring There are two common types of freight factoring services: Non-recourse The trucking company is not held responsible if its client fails to pay for their delivery. Instead, the factoring company bears the loss. However, the factoring company charges a higher fee for this arrangement. Recourse The trucking company is responsible if its client does not pay for the delivery. A part of their payment will be kept reserved until the factoring company receives the full amount from the client. The factoring company charges a lower fee in this scenario because it bears lesser risk. Benefits of freight factoring The trucking industry enjoys many benefits because of freight factoring: Ensures smooth working A factoring company pays the trucking firm immediately so it can carry on its tasks without any financial challenges. It benefits small or new trucking firms operating on low capital. No long-term contracts Most factoring companies do not design long-term contracts for trucking businesses. So, if a trucking business wishes to discontinue the factoring service with a particular company, it would not have to wait for long. Additional benefits A lot of factoring companies also offer additional services and benefits to trucking companies. These include discounts on fuel, free credit checks for new clients, assistance in the insurance process, and more.

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